Investment Year: 2021

Status: Active Investment

Incentivio is a Boston-based restaurant engagement platform built around one core idea: data should drive smarter hospitality.

Long before “AI” became a daily headline, Incentivio focused on:

• Clean customer data architecture

• Behavioral segmentation

• Machine learning–driven marketing automation

• Closed-loop measurement between ordering and marketing

Instead of blasting generic promotions, their system enables restaurants to personalize outreach based on real behavior — frequency, menu preferences, timing, and spend patterns. For operators fighting margin pressure, that precision matters.

Boloco was searching for an edge.

Their Boston-based team was talking about segmentation and machine learning in practical operator terms long before it became fashionable to say “AI.”

We signed on as a customer first. We saw how personalized communication could lift engagement and repeat visits. Over time, conviction built — and we invested.